A keyword is referred to as a word or phrase which forms part of your website’s content and lets your visitors locate you using the search engines. Search engines such as Google, Yahoo and Bing recognise and index your keywords on every page employing crawlers and then rank that page based on its relevance to search engine users. Keywords can be divided into two types: long-tail and short-tail keywords.
Long-tail keywords
Selecting a good combination of long-tail keyword will be the best choice if you want to have your website a better chance of ranking well and being found by customers. Long-tail keywords have more precise to a search term, and are more focused on looking for a specific product, piece of information or services. Here are some examples of long-tail keywords: ‘Search engine consultants‘ ‘Secondhand Cars in Chicago’, ‘emergency plumbers west london’, ‘pink lace style shoes’. A visitor employing these terms is trying to find something in particular. If your business offers these things or services and the visitor go into your website, they are much likely to buy your products or employ your company. Not only that, but in utilizing keyword phrases that are more precise, you lessen the number of competition you have when trying to rank with the phrase you chose.
Short-tail keywords
Short-tail keywords, is usually composed of one word and is commonly used in a lot of sites and as a result are highly competitive and difficult to rank highly for. On the other hand, they are also often searched for by numerous users, making them highly popular. Some examples of short-tail keywords for business sites are: ‘cars’, ‘plumbers’, ‘shoes’, ‘SEO‘. With these terms being searched by a lot of users and various sites utilize these terms in their content, getting your site to be on that first page result for Google for one of these short-tail keyword phrases will definitely be a difficult challenge.
Researching your keywords
A nice place to begin when selecting your keywords is the Google Adwords Keyword Tool. This will allow you to search the popularity of a search term by users, while also letting you see what the competition is to rank for that specific keyword. Additionally, it generates a list of the same keywords, letting you compare the difference to see what visitors are searching for and what other websites are also targeting. Knowing your customers well will aid you and your business and provide you a better knowledge of the requirements to do better than what they currently have: when they call you, what products and services do they usually inquire? What are your most-purchased item? Try placing these terms into the keyword tool, and see what results you have. You need to know the phrases that receive a significant number of searches every month, but which don’t face a substantial amount of competition, allowing your site to be ranked highly and much easily. Once you all have these, ensuring your website content is utilizing these should allow search engine rankings become easier and your site will have a great chance of success with the search engines.
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