The ultimate aim of any website is to be able to reach potential customers. Meaning, you need to be sure that your site is well optimised for the search engines, letting your site be seen and accessed by your target market.
What is a keyword?
Consider the keyword you will be employing if you already have a website or are planning to set up one. According to the dictionary, keyword is defined as a word or concept of great significance. Keywords are a massively important area to consider when writing for the web since it shows the search engines what your site is all about and allows your pages to be rightfully indexed. It then lets your visitors find you by looking for terms which matches your keywords.
Some time in the future, we will discuss different types of topics with regards to keywords: different types of keywords, placement of keywords in your content, and utilizing them have an effect in your placement on search engine results. But, prior to that, it is significant to assure that the keywords you have selected are relevant to your target visitors.
Knowing your target audience
The search terms that people use in search engines to find business will often be jargon-free and simple. Not unless your site targets insiders to your industry, it is recommended that you avoid the use of technical and specific terms. For instance, if you are an electrician, you may want the words ‘consumer unit’ to be one of your keywords, as working with these will be an important aspect of your business. You will probably use this term if you are looking for a supplier. The top five organic search results for the term ‘consumer unit’ on the Google search engine are trade supply website. But, as a customer of an electrician searching to have your consumer unit fixed or replaced, you would probably use the common term, ‘fuse box’. This search terms gives results for companies offering electrical services such as replacement and repairs. If you want customers find you and use the services that you offer, you should use ‘fuse box’ as a keyword rather than ‘consumer unit.’
Making sure that your content is precise to your target audience will significantly improve your website’s search engine optimisation SEO, as it will guarantee that your site corresponds to the words people are using to try and search for you. If your words are extremely technical but your target customers doesn’t have a working knowledge of your industry, some potential customers may miss your site.
Our search engine consultants are experienced SEO engineers with keyword research and building keyword landscapes being a very strong focus. If this is what your company needs them please contact us here.