What is SEO in marketing is a question we often get asked by new businesses and companies looking to expand the brand online. Marketing using SEO is a complex procedure which demands an in depth knowledge of online marketing. Search engine optimisation is used by modern businesses and organisations to improve the online visibility of their particular website. This increases the amount of traffic that the site attracts, showing productive effects in the businesses turn over.
Marketing research shows that the higher up a website is placed in search results, the more visitors it attracts. Using this as a base for our SEO service, we apply our technical skills to our clients’ websites and allow them to reap the rewards. We research the most popular search terms for a specific genre of business, and them apply them directly into the site. There are many other aspects to marketing using SEO, and many of them revolve around making changes with the core structure of the website. This makes the site ‘search engine friendly’ and serves to take the specific site to the top of the popular search results.
Key benefits of marketing using SEO
Advertising a product or service is an essential fragment of business production, and many large organisations tend to hire advertising agencies to take care of this aspect. Whilst advertising agencies are excellent at procuring results, they tend to be too costly for the average sized business, and because of this their turnover suffers. Marketing using SEO is easily accessible for all businesses, regardless of the size of their budget. It is exponentially lower in price than advertising agencies, and is a proven method of successful advertising and marketing. Other key benefits include:
- Attracts traffic on a global level.
- Boosts the online visibility of a particular website or brand.
- Prevents websites becoming lost among the millions of others
- Gives great potential for business growth and expansion.
When not applied by experts, SEO becomes a fruitless escapade that shows very little signs of success. It is not simply the wording of key phrases or coding that SEO consists of, but also the strategical layout and planning of the site. Our team here at SEO Spider have spent many successful years in the internet marketing industry and we apply our skills to help businesses and organisations gain website visibility across the world.
To speak to one of our search engine consultants for more information regarding the importance of marketing using SEO, simply call or email us and we will do our best to answer your questions.