Search engine optimisation is a ‘natural’ method of optimising a website so that it can be easily located by search engines. Without it, the vast majority of websites plummet down the search results, attracting minimal attention and showing no return on their investment.
How search engines operate
Upon receiving a search request, a search engine compares the words typed, along with the existing pages in its database. As there is literally millions of pages associated with the search term, the search engine forms the results by calculating the relevancy of each page.
There are multiple algorithms used in calculating the relevancy of pages, and they often include individual factors, such as keywords and Meta tags. When taken advantage of, this can be an excellent tool in online marketing for any modern business. SEO specialists, such as SEO Spider, use our immense knowledge of search engines to ensure your website will be selected as relevant by the most popular search engines.
What is an SEO specialist?
As SEO specialists, SEO Spider are trained in the fine tunings of online marketing. We work with our clients to ensure their website is boosted within the main search engine results, making sure that it does not descend into unseen territory.
Using our experience and research, we implement specific structures and words within each website to ensure it is fully optimised. This can include anything from ensuring the correct Meta tags are used, to entwining SEO keywords within the actual written content. SEO Spider understands the importance of such techniques, and can use them to procure fantastic results for any business or organisation.
SEO: How to spread brand awareness
Through our years within the industry, SEO Spider has observed how popular search engines have become. They are one of the main methods to find anything on the internet, and businesses rely heavily upon their ratings. The websites that are situated towards the top of the search engine results have the highest amount of incoming traffic, and this is because the website has been search engine optimised.
Here at SEO Spider, we offer SEO packages that can ensure your website gets to the top of the search engine results and stays there. Our modern approach and accomplished techniques give the business community of the UK an affordable and reliable marketing service which has the potential to increase not only brand awareness, but your bank balance! Should you wish to discuss our SEO services, feel free to contact our team and we will work with you to accomplish your goal.